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Join Us at the American Family Insurance Championship

June 1-9, 2024 | Madison, Wisconsin | University Ridge Golf Course

Experience the three day PGA TOUR Champions golf tournament, 5k race, concert and much more.

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Experience Every Moment

Enjoy the various aspects of the American Family Insurance Championship held in Madison, WI.
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Enjoy Golf

The American Family Insurance Championship brings together 78 of the top PGA TOUR Champions players for the three day tournament.
a band playing a concet

Rock Out

The American Family Insurance Championship hosts a community concert on the Friday of the tournament presented by Madison Media Partners.
the start of a 5k race

5k Cancer Research Run/Walk

Kicking off tournament week, the UW Health Carbone Cancer Center Race for Research 5K run/walk takes participants around the Zimmer Championship Cross Country Course.
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Achieving Our Dream of Making an Impact

[MUSIC PLAYING]

STEVE STRICKER: It's probably the most special week out of the year for us to be here to be able to be a part of this community event.

MICHAEL PHELPS: What you do for the community here is so special. And for me, to be a part of it was a treat.

ANDY NORTH: Raised a ton of money for the Children's Hospital. And that's what this is all about.

NIKKI STAFFORD: Simply put, we can't do what we do without each and every one of you.

STEVE STRICKER: We all know how important this is to the community. So it's pretty special.

[MUSIC PLAYING]

700+ Charitable Grants Issued

Since 2016 more than 700 grants have been issued to support non-profit organizations totaling nearly $17 million of community impact.

Reduced 96.4+ Tons of Waste

Since 2016 over 96.4 tons of waste from the tournament has been diverted from landfills. This includes 25+ tons recycling, food donations, food waste, and material reuse.

$68 Million Economic Impact

At the end of 2022 tournament we have successfully over the years provided over $68 million in economic impact through waste reduction, charitable grants, and much more.
Since 2016 the tournament has had 279,000 attendees from 32 states. We couldn't have done all of this without our 5,250 volunteers!
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American Family Insurance Championship History

an audience watching a golf tournament

The Start of Something Great

The American Family Insurance Championship was created in 2016 by American Family Insurance, PGA TOUR Champions and PGA player, and Wisconsin native, Steve Stricker.
logo of the Steve Stricker Foundation

American Family Insurance's Commitment

American Family Insurance has committed to be the event's title sponsor through 2027, with the Steve Stricker American Family Insurance Foundation serving as the host organization.
a golfer shaking hands with a young boy and his father

Tournament Proceeds

Since its inception, the Championship and associated events have raised over $17 million in tournament proceeds for the American Family Children's Hospital and other charities in south central Wisconsin.

Steve Stricker, Dream Champion and Brand Ambassador

American Family Insurance is proud to partner with Steve Stricker to host the American Family Insurance Championship each year.

[UPBEAT MUSIC]

BILL WESTRATE, CEO, American Family Insurance: The American Family Insurance Championship champion for 2023, Steve Stricker.

[AUDIENCE CHEERING]

STEVE STRICKER: Today was a difficult day, fighting my nerves and the emotions of trying to win a golf tournament, especially here in Madison.

BILL WESTRATE, CEO, American Family Insurance: You'll notice our trophy says, right on it, Dream Achieved.

STEVE STRICKER: 15 years ago, we had this dream together, and look where we are today. You know, I think where it really hits home to me is just the impact that we're having here in the community and the monies that we're raising for the hospital and the charities. And, you know, Nicki, love you.

[AUDIENCE CHEERING]

STEVE STRICKER: This one definitely means more than any tournament throughout my whole career, really.

JIM BUCHHEIM, Community & Social Impact Officer, American Family Insurance: How about one more round of applause for our champion, Steve Stricker.

[UPBEAT MUSIC]

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